Masterclass on New Trends in Luxury Travel and Hospitality by Università IULM
In collaboration with Università IULM - International University of Languages and Media, the IICCI's Project Minerva EduHub invites you to participate in the upcoming "Virtual Masterclass" dedicated to their 2-Year Masters Degree in Hospitality and Tourism Management by Anna Scuttari, Associate Professor of Business Administration and Management at Università IULM.
About the Program:
Luxury travel is far more than exclusive accommodation and high service standards. Consumers of newer generations focus increasingly more on the environment around their place to stay. They are attracted by immersive and sensory experiences in the raw natural beauty; they demand exclusive access to authentic and transformational experiences with locals. Further, the digitalization and hyperpersonalization of luxury experiences require a higher integration of tourism operators, including luxury transport providers. Cross-brand alliances are key for providing adequate responses to these emerging trends and they represent a great opportunity for territorial regeneration.
About IULM University:
Established in Milan in 1968, IULM - International University of Languages and Media are one of Italy's top universities and runs three highly specialized faculties at different levels: Undergraduate Programs, Two-Year Master's Degrees, and several One-Year Master's Degrees and executive education courses in the field of communications, international relations, new media, languages, tourism, and cultural heritage for Students & Working Professionals looking to acquire new skills.
